From tradition to innovation: the transformation of Duesse Communication

In an era marked by constant technological evolution, Duesse Communication has stood out as a pioneer in adapting and innovating within the publishing sector, demonstrating how digital transformation can not only renew but also enhance traditional editorial practices. With the advent of an ambitious project in collaboration with GMDE, the Milan-based company embarked on a journey of renewal, aiming to integrate new digital technologies to optimize production processes and improve content accessibility.
 

Founded in 1992 and previously known as Editoriale Duesse, the company has established itself as a leader in providing information in both the business-to-business (B2B) and business-to-consumer (B2C) segments, covering a wide range of industries from consumer electronics to cinema, from toys to cosmetics. The leap towards a general audience and digital expansion through websites and social platforms have marked significant milestones in its growth path.

Recognizing the need to stay competitive in a rapidly digitizing editorial market, Duesse Communication has identified the crucial importance of modernizing its editorial system. The goal was to fully embrace digital technologies to improve the efficiency and accessibility of content, moving from generating PDFs for printing to adopting advanced editorial solutions. The collaboration with GMDE and the choice of WoodWing Studio represent the heart of this transition, offering a platform capable of managing content across various channels, both digital and print, and facilitating effective collaboration among teams.
 

GMDE has proposed an ecosystem of solutions to meet the needs of Duesse Communication, focusing on the automation of editorial processes and optimized content management. The introduction of WoodWing Studio, along with complementary tools such as Smart Mover and Preflight Automation, has created a flexible and dynamic work environment, capable of adapting to both external collaborators and employees, regardless of their geographical location.

The implementation of the new editorial system has brought numerous benefits to Duesse Communication, including optimized production processes, multi-channel content management, and increased flexibility and collaboration. These innovations have enabled the company not only to improve operational efficiency and content quality but also to respond more quickly to editorial needs, reducing operational costs and simplifying the production workflow.

Among the imminent developments at Duesse Communication, following the launch of the first four publications, is the integration of the remaining eleven publications, which will occur according to a pre-established closure schedule. GMDE will actively support this phase of the project, providing ongoing assistance to ensure a smooth and effective integration of the remaining eleven publications according to the set schedule.
 

The partnership between Duesse Communication and GMDE marks a significant step forward in editorial innovation, demonstrating how the adoption of advanced technological solutions can transform the industry, making companies more competitive and cutting-edge in the digital age