B2B Marketing Conference - the program

The final program is online! [ ITALIAN VERSION ONLY ]

To wait marketing manager, CEO, sales and sales managers at the "B2B Marketing Conference" there will be specialized speakers in the B2B sector. Through case histories, moments of confrontation and thematic workshops they will bring their experience in data management and in the use of artificial intelligence.

"We have thought to an innovative event", explains the president of Anes Andrea Boni, "that we would like to become an annual reference event for B2B and for all professionals".

The event will cover four major thematic areas: smart content, lead generation, big data and marketing of the future.
 

The final program of the day
8:45 Registration Participants 
Introduce and moderate the day Carlo Alberto Carnival Maffè 
9:30 NEWS OF THE FUTURE: STRATEGIC CHALLENGES FOR B2B INFORMATION 
Carlo Alberto Carnevale Maffè, Professor of Corporate Strategy BOCCONI UNIVERSITY SCHOOL OF MANAGEMENT Presentation Research Exclusively carried out by Doxa
9:45 INNOVATION AND THE FUTURE OF B2B MARKETING: WHAT COMPANIES THINK 
Massimo Sumberesi, Head of Department 
Marketing Advice DOXA 

SMART CONTENT FOR SMART BUSINESS
10:15 ROUND TABLE WITH MARKETING DIRECTORS PRESENTATION CASE HISTORY INTEGRATED COMMUNICATION PROJECTS B2B
Luigi Demichele, Marketing Manager Premium Horeca & Spirits BU COCA COLA 
Francesca Frattini, Marketing Manager PTC 
Maurizio Giovanelli, Marketing Director GRUPPO NOVELLINI 

11:00 CONTENT IS THE RING: WHAT DIGITAL PUBLISHING STRATEGIES TO CREATE BUSINESS OPPORTUNITY
Cristina Pianura, Business Director Unit Publishing and Advertising TRIBOO 

LEAD GENERATION: HOW TO IMPLEMENT INNOVATIVE MARKETING STRATEGIES

11:30 THE E-COMMERCE B2B. WHY (AND HOW) IS THE STARTING POINT FOR LEAD GENERATION ON SOCIAL MEDIA.
Andrea Boscaro, Partner THE VORTEX

12:00 DIGITAL MARKETING AS A DRIVER FOR INTERNATIONALISATION
Gianluca Borsotti, CEO MISTER WORKER® 

12:30 INSIDE CONVERSION MARKETING - Workshop
Luca Targa, CEO INSIDE Agenzia di comunicazione, web e digital strategies 

LUNCH

BIG DATA: HOW TO CREATE VALUE WITH DATA

14:15 HOW DATA MANAGEMENT IS CHANGING COMPANIES
Francesco Mapelli, Head of Data Visualization, Anayltics and Machine Learning 
CEFRIEL - POLITECNICO DI MILANO 

14:45 HOW TO MANAGE DATA TO IMPROVE THE COMMERCIAL NETWORK - Workshop
Carlo Caporizzi, CEO GMDE 

ARTIFICIAL INTELLIGENCE

15:15 HOW ARTIFICIAL INTELLIGENCE WILL CHANGE THE FUTURE STRATEGIES OF MARKETING
Fabio Foglia, Professor TALENT GARDEN INNOVATION SCHOOL

15:45 ARTIFICIAL INTELLIGENCE FOR THE IMPROVEMENT OF CRM PROCESSES IN B2B - Workshop
Moreno Callea, Small & Medium Business Sales Manager MICROSOFT ITALIA 
Federico Favero, Partner ALTITUDO 

16:30 End of works

For more information about the event and how to participate, CLICK HERE!
To request the code that entitles you to free participation in the event, CONTACT US!

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