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European Accessibility Act (EAA): Compliance and Business Benefits

Published on
2025-03-13 00:00:00

Discover how to turn this regulation into a competitive advantage

Starting from June 2025, digital accessibility will revolutionize the way businesses operate in the digital space. This is not just a regulatory issue—offering inclusive experiences means reaching a wider audience, optimizing user experience, and reducing the risk of penalties.

What does the European Accessibility Act (EAA) entail?

The EAA, also known as directive 2019/882 published on April 17, 2019, mandates that a wide range of digital products and services must be accessible to people with disabilities. These include:

  • E-commerce websites and mobile apps
  • Enterprise software and B2B solutions
  • Digital devices, POS systems, and self-service kiosks
  • Financial services and electronic payment systems
  • Streaming platforms and telecommunications
  • Public transport portals and ticket booking systems

Every company operating in the EU market must comply with accessibility requirements, ensuring that digital experiences are accessible to all.

 

Digital accessibility: A mandatory requirement that drives competitive advantage

Accessibility is a regulatory obligation and a valid driver of innovation and business growth. Making a website or application more accessible enhances navigation, increases conversion rates, and boosts user satisfaction.

 

Moreover, ensuring compliance with EN 301 549, standards and WCAG (Web Content Accessibility Guidelines) by June 28, 2025, not only fulfills legal requirements but also fosters greater inclusivity, builds customer trust, and strengthens brand positioning.

 

What happens if companies fail to comply?

Businesses that fail to comply with the EAA risk hefty fines, along with the removal of non-compliant products and services from the market. Additionally, non-compliance could jeopardize business relationships with public entities and companies that demand accessibility standards in their procurement processes.

 

How GMDE can support you

At GMDE, we understand the importance of accessibility and offer cutting-edge technology solutions to help your company prepare for this transition. From digital content management to integrating accessible publishing systems, we optimize your digital assets to ensure compliance, security, and a seamless user experience.

As a long-term partner of AccessiWay, GMDE has already implemented various projects using this solution. We are here to provide expert consultation and support on EAA compliance, implementation timelines, and web accessibility strategies tailored to your business.

 

Want to know if your organization is ready for the EAA or how to address the challenge before it arises?

 

Contact uswe’re here to help!

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