Online Product Safety: How to Comply with GPSR Regulations

The Key to Secure and Compliant eCommerce: Shopware and Pimcore Integration Supported by GMDE

With the introduction of the product safety regulation, eCommerce websites are now required to provide users with greater completeness and transparency of product information. This change not only protects consumers but also requires industry operators to adopt advanced technological solutions to manage data accurately and effectively.

What is the General Product Safety Regulation?

The General Product Safety Regulation (GPSR) aims to ensure a high level of consumer protection across the European Union by defining the obligations for retailers, manufacturers, and other stakeholders.

Obligations for Stakeholders

The GPSR requires online retailers to Ccearly label products, provide complete details about the manufacturer or the person responsible within the EU, include images and identifiers to recognize the product and add warnings or safety instructions in the appropriate language. These obligations, effective from December 13, 2024, impact the entire supply chain, including manufacturers, importers, and distributors.

Previously, product safety was governed by Directive 2001/95/CE. Since the GPSR is a regulation, it does not require transposition into national legislation to take effect. Published in May 2023, the GPSR became enforceable after an 18-month transition period.

Implementing these requirements may pose a significant administrative burden for companies. Therefore, preparing in advance to comply with the EU regulation is crucial to avoid penalties imposed by individual Member States. But how can this challenge be addressed? The answer lies in innovative technologies like Shopware and Pimcore, which together can make a real difference.

Shopware and Pimcore: A Winning Combination

Shopware is a modern and flexible eCommerce platform designed to meet the needs of both B2B and B2C businesses. With its API-first architecture and modular approach, Shopware enables the creation of personalized, scalable, and regulation-compliant shopping experiences.

Through integration with Pimcore, an open-source platform for Product Information Management (PIM) and Digital Asset Management (DAM), businesses can:

• Centralize data: Consolidate product information in a single repository.
• Optimize processes: Automate content updates and distribution across all consumer touchpoints.
• Provide detailed descriptions: Include images and technical specifications in line with GPSR requirements.

Benefits for eCommerce

Adopting an integrated strategy with Shopware and Pimcore offers numerous advantages for eCommerce operators, including:

• Regulatory compliance: Ensuring all mandatory information is present and easily accessible.
• Enhanced customer experience: Clear and complete product data improves customer trust and satisfaction.
• Operational efficiency: Reduced management time and costs through process automation.
• Improved SEO: Accurate data structuring enhances search engine rankings.

The Value of GMDE

At GMDE, we understand how important it is for businesses to stay compliant with regulations and deliver excellent service to their customers. That’s why we work every day to integrate technological solutions like Shopware and Pimcore, helping our clients optimize product data management and make their eCommerce more competitive.
Contact us for personalized consulting!

Source: Shopware

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