GMDE is an Advisor for Ecommerce Italia 2024

From omnichannel strategies to PIM efficiency for a high-performing e-commerce

GMDE participated as an Advisor in the event “E-commerce Italia 2024 - Partner of E-commerce Companies 2024,” which took place yesterday and was organized by Casaleggio Associati.

The conference explored the evolution of the e-commerce sector in Italy, highlighting the importance of investments in innovative technologies such as Artificial Intelligence (AI) and Conversational Commerce, which 60% of the E-commerce Managers surveyed in the presented study plan to adopt in the coming years. 
 

Among the topics discussed were strategies related to e-commerce platforms, payment systems, logistics, and catalog management, with a particular focus on how AI is revolutionizing marketing, customer service, and operations. During the event, industry experts involved in various panels emphasized the key role of PIM (Product Information Management) in optimizing e-commerce, enhancing efficiency in managing and organizing product information. 
 

But how does integrated product information management (PIM) benefit e-commerce? 

The e-commerce world is increasingly competitive. Standing out from the competition requires near-perfect management of product information and its presentation to customers. This is where PIM (Product Information Management) comes into play, a crucial tool for optimizing operations and maximizing success. 
 

Why are PIM and e-commerce made for each other?
PIM centralizes product data from different sources into a single repository to streamline the entire online sales process. Whether managing inventories across different locations, automating operations, or launching promotional campaigns, PIM provides the support needed to simplify every phase, improving the customer experience and offering a competitive edge in the e-commerce market. 
 

Winning PIM features for e-commerce
PIM has multiple features: 

• Customized attribute management: It allows the storage of customized product data in various formats, facilitating segmentation and advanced merchandising. 
• Advanced category management: Optimizes the hierarchical classification and SEO of products, improving the shopping experience and catalog organization. 
• Batch product modifications: Allows bulk changes to products efficiently, without needing to export the data. 
• Automated promotional pricing: Automates price promotions, enabling scheduled updates and automatic resets. 
• Role and permission management: Assigns customized permissions to team members, enhancing security and collaboration. 
• Customized product relationships: Facilitates cross-selling and upselling by creating connections between products. 
• Multi-region management: Supports omnichannel sales in different languages and currencies, adapting product data to various markets. 
• Digital Asset Management (DAM): Integrates the management of images, videos, and other multimedia content, improving the quality of product presentations. 
   

The tangible benefits of a PIM solution for e-commerce
With a PIM, product information is standardized and distributed across all channels consistently, drastically reducing errors and discrepancies. Companies can quickly launch new products to market, optimizing their visibility through the creation of customized categories and attributes. Furthermore, organizations can offer effective merchandising thanks to accurate and centralized data. 
 

Pimcore: a perfect ally for enhancing the customer experience
The PIM offered by Pimcore, thanks to its open-source nature and powerful API integrations, aggregates data from different sources and supports multilingual and multi-region management. This tool allows teams to collaborate efficiently, managing complex workflows and ensuring a seamless omnichannel presence, which is crucial for successful e-commerce. 
 

Why is PIM the right choice for your e-commerce?
PIM accelerates time-to-market, increases customer trust with personalized shopping experiences, and improves company ROI by reducing operational costs and leveraging the flexibility of open-source solutions. 
 

In an ever-evolving sector like e-commerce, implementing PIM represents a strategic advantage that can make all the difference. 
 

--> Source: Pimcore 

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