In an era marked by constant technological evolution, Duesse Communication has emerged as a pioneer in adapting and innovating within the publishing sector, demonstrating how digital transformation can renew and enhance traditional editorial practices. With the advent of an ambitious project in collaboration with GMDE, the Milan-based company embarked on a journey of renewal, aiming to integrate new digital technologies to optimize production processes and improve content accessibility.
Founded in 1992 and previously known as Editoriale Duesse, the company has established itself as a leader in providing information in both the business-to-business (B2B) and business-to-consumer (B2C) segments, covering a wide range of industries from consumer electronics to cinema, from toys to cosmetics. The leap towards a general audience and digital expansion through websites and social platforms have marked significant milestones in its growth path.
Recognizing the need to stay competitive in a rapidly digitizing editorial market, Duesse Communication has identified the crucial importance of modernizing its editorial system. The goal was to fully embrace digital technologies to improve the efficiency and accessibility of content, moving from generating PDFs for printing to adopting advanced editorial solutions. The collaboration with GMDE and the choice of WoodWing Studio represent the heart of this transition, offering a platform capable of managing content across various channels, both digital and print, and facilitating effective collaboration among teams.
GMDE has proposed an ecosystem of solutions to meet Duesse Communication's needs, focusing on optimising editorial processes and optimising content management. The introduction of WoodWing Studio, along with complementary tools such as Smart Mover and Preflight Automation, has created a flexible and dynamic work environment capable of adapting to external collaborators and employees regardless of their geographical location.
Implementing the new editorial system has brought numerous benefits to Duesse Communication, including optimized production processes, multi-channel content management, and increased flexibility and collaboration. These innovations have enabled the company to improve operational efficiency and content quality and respond more quickly to editorial needs, reducing operational costs and simplifying the production workflow.
The eleven publications will be integrated according to a pre-established closure schedule, among the imminent developments at Duesse Communication, following the launch of the first four publications. GMDE will actively support this project phase, providing ongoing assistance to ensure a smooth and effective integration of the remaining eleven publications according to the set schedule.
The partnership between Duesse Communication and GMDE marks a significant step forward in editorial innovation. It demonstrates how adopting advanced technological solutions can transform the industry, making companies more competitive and cutting-edge in the digital age.
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