Published on

April 8, 2022

Solutions

Multichannel Publication

Custom Communication

Share

News

Omnichannel Self-Assessment Maturity Model

Published on

2022-04-08 17:50:22

OCX-advisory-board

Omnichannel Self-Assessment Maturity Model

Primo incontro di Advisory Board

On Tuesday 05/04 the first Advisory Board meeting was held: "Omnichannel Self-Assessment Maturity Model".
The meeting focused on a precise objective: the definition and validation of the Omnichannel Self-Assessment Maturity Model, i.e. a model capable of assessing the strengths and areas for improvement of a company in the development of a concrete omnichannel strategy.

Main activities:

We at GMDE took part in two working groups, focusing on two topics that the observatory identifies as ocx execution:

Marketing: in this group, four macro variables were addressed: customer base analysis and planning, customer journey mapping, content management and campaign value.
Sales: with respect to the multichannel sales dimension, four phases were identified, divided into analysis, planning, front-end activities and back-end activities.

Download the infographic with the OCX 2021 research results

Share

YOU MIGHT BE INTERESTED:

ciao alt

Digital Content Observatory 2022

ciao alt

The consumer of digital content

ciao alt

Omnichannel Customer Experience

ciao alt

Cx in B2B Advisory Board: Relationship with commercial intermediaries

ciao alt

Omnichannel customer experience: in search of the winning symphony

Customers

Customers

The customers with whom GMDE works daily are more than 100 and... they are all satisfied

See more

SUBSCRIBE TO THE NEWSLETTER

Contact us for:

Request more information
Schedule a demo
Introduce us to a new project

SUBSCRIBE TO THE NEWSLETTER

Do you know?

GMDE has got those certifications and partnerhips