GMDE confirms its dedication to digital innovation and omnichannel transformation by renewing its partnership for 2025 with two prominent Observatories from the School of Management at Politecnico di Milano: the Omnichannel Customer Experience Observatory and the B2B Digital Commerce & Experience Observatory.
The importance of a data-driven approach to omnichannel strategies
The Omnichannel Customer Experience Observatory, now in its seventh edition, aims to help companies understand the strategic benefits of an omnichannel approach by providing practical insights and guidelines for its effective implementation. The focus is on removing existing barriers and maximizing the opportunities MarTech technologies offer. Given the widespread adoption of multichannel behaviour among consumers and the increasing complexity of their interactions, companies must develop data-driven omnichannel strategies that ensure an effective customer relationship.
Being a long-time Omnichannel Customer Experience Observatory partner allows GMDE to strengthen its role in marketing technology solutions and customer experience management.
B2B Digitalization: A constantly evolving sector
The B2B Digital Commerce & Experience Observatory was established in 2022 by integrating research activities from the Digital B2B and Omnichannel Customer Experience Observatories. It aims to analyze the opportunities derived from adopting business-customer relationship strategies based on data-driven and customer-centric logic. This initiative supports B2B companies in developing customer-oriented strategies, whether direct or intermediary, by optimizing digital and physical channels in the client-supplier relationship process.
The collaboration with the B2B Digital Commerce & Experience Observatory further strengthens GMDE's expertise in the B2B digital commerce sector. Digital transformation has profoundly changed the market, making adopting innovative platforms and strategies to optimize sales processes, improve product catalogue management, and ensure a customer experience that meets market expectations essential.
The value of the partnership for companies
Being an active participant in these Observatories allows GMDE to contribute to developing new industry knowledge and provide added value to its clients, thanks to access to updated data, market research, and emerging trends.
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