The digital dilemma: a challenge for publishers and brands

How to optimize editorial workflows with WoodWing Studio and GMDE

The digital landscape is constantly evolving and is offering publishers unprecedented opportunities to engage with audiences across multiple platforms. Faced with increasing distribution channels and the need for increasingly targeted content, innovative strategies emerge to effectively engage audiences. Here, WoodWing Studio stands out as the ideal solution, facilitating a smooth and integrated management of content, both print and digital.

Tackling Digital Marketing Challenges with WoodWing Studio

In the dynamic publishing and digital marketing industry, creating engaging content and managing its distribution across multiple platforms is a growing challenge for publishers and brands. With WoodWing Studio, a leading multi-channel publishing solution, this challenge is transformed into a significant opportunity.

The Collaboration between GMDE and WoodWing: Innovation at the Service of Publishing

In this digital age, the partnership between GMDE and WoodWing, a leading developer of systems for optimising content production, represents a solid response to these needs. Together, they offer state-of-the-art tools that revolutionise publishing processes, enabling integrated and efficient content management across different platforms.

What is WoodWing Studio

WoodWing Studio, WoodWing's flagship product, stands out for its ability to enable efficient content management across all channels, both digital and print. This sophisticated platform, enriched by over 20 years of experience in the publishing sector, is designed to optimize production processes by offering structured workflows and intelligent automation tools. This unique system facilitates team collaboration from conception to content publication, ensuring consistency and quality across all channels.

Why Choose WoodWing Studio

Among the main features of WoodWing Studio are the abilities to:

• Create structured content optimized for any traditional or digital channel.
• Reuse and republish content across any channel.
• Automatically create print layouts with predefined templates.
• Centralize communication in a single system with notifications on publication progress.
• Instantly preview to adapt publications to any device with responsive HTML5 technology.
• Design workflows to meet editorial needs, with assignment, automation, and approval functionalities.
• Enhance production with dynamic work capabilities.

What are the Benefits

The strategic benefits offered by WoodWing Studio are numerous:

• Production Cost Reduction: Streamlining repetitive tasks to significantly reduce time and operational costs.
• Centralized Team Collaboration: Improving internal communication and monitoring progress in real-time.
• Quality Assurance: Predefined workflows to maintain consistency and high content quality.
• Content Monetization: Tools for the effective reuse and monetization of existing content.
• Cutting-edge Technology: Platform developed with HTML5 to ensure a future-proof and low-cost management system.

Adopting WoodWing Studio represents not only a strategic choice to optimize content production and publication but also an investment in the future of digital publishing. Prominent global publishers such as Hearst Magazines and Yaffa Media have already successfully integrated WoodWing Studio into their editorial processes, demonstrating the effectiveness and innovation of the solution.
Dani Leyhue, Product Manager at WoodWing Studio, also speaks.

The collaboration with GMDE further enhances these capabilities, allowing companies to make the most of the platform to publish high-quality content more quickly and efficiently. GMDE, with its proven experience in implementing advanced technological solutions, can assist publishers in integrating WoodWing Studio into their workflows, ensuring a smooth transition and maximizing operational benefits.

GMDE is committed to supporting publishers in exploring all the potential of this platform by offering personalized demonstrations and consultations to tailor the platform to specific business needs.

Contact us to begin transforming your editorial workflows, overcoming the challenges of the current digital landscape, and achieving a significant competitive advantage.

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