Riflessi: Digital Transformation of an Italian Design Icon

Riflessi is a beacon of Italian design, a brand that has successfully evolved from the exclusive production of mirrors to a wide range of designer furniture. Each piece, from elegant furnishings to multifunctional tables, consoles to chairs, embodies the perfect balance of aesthetics, functionality, and practicality. This evolution is a testament to Riflessi' commitment to combining traditional craftsmanship with contemporary design trends.

In the competitive luxury interior design sector, an optimized and dynamic website is crucial. For Riflessi, this meant developing a new online presence that conveyed the quality and exclusivity of its products, with a strong focus on SEO to enhance visibility and strengthen its brand in the digital market. Therefore, launching a new website was a significant challenge, aimed at centering the digital strategy on SEO to reflect the excellence and distinctive quality of its products. This project required considerable effort to meet the precise demands and high quality standards expected from Riflessi, a brand known for its ongoing commitment to quality and excellence. The goal was to develop an online presence that not only embodied the brand’s values but was also optimized for proper market placement. Moreover, the site needed to integrate e-commerce logic that was essential for both retailers and end customers, while ensuring high usability and easy access to information, distributed across over 500 pages.

GMDE was selected as the technological partner for Riflessi through a careful selection process aimed at finding a collaborator who shared the same dedication to excellence and innovation, which are fundamental values for the brand. The decision to rely on GMDE was influenced by its established expertise in providing advanced technological solutions and its flexibility in offering customized interventions that are perfectly suited to the specific needs of Riflessi.

To effectively meet the needs of Riflessi, GMDE implemented PIM (Product Information Management) and DAM (Digital Asset Management) systems natively present in Pimcore's DXP, exclusively for the website project, starting from the initial mockups provided by the company. The chosen approach prioritized rapid development of layouts, while allowing a high degree of customization through the use of "brick". The advanced customization of the web pages reflected the client’s expectations, while the continuous SEO optimization, led by Riflessi's Web Marketing manager, significantly improved the online visibility of the site.

The collaboration extended beyond the design of the site, including integration with external ticketing platforms and CRM systems, which improved customer relationship management and increased efficiency in meeting their needs. The addition of customized components to the site further enhanced the user interface, significantly elevating the user experience.

The close collaboration between the GMDE team and Walter Cantoro, the Web Marketing Manager at Riflessi, played a key role in the creation of an innovative and highly performant website. This synergistic effort facilitated the implementation of a targeted digital strategy, demonstrating the importance of combining diverse skills to achieve excellence. Thanks to this collaborative approach, the partnership with GMDE perfectly aligned with the brand's objectives, significantly contributing to the success of Riflessi's digital project. Today, the Riflessi website stands out as a solid, secure, fast, and scalable platform, offering an optimized user experience for both administrators and users.

The website has established itself as a crucial reference point for retailers and a valuable resource for customers, as evidenced by the numerous qualified inquiries including specifications on models, sizes, materials, and finishes received through various channels such as CRM, email, social media, and physical stores. This has sparked growing interest in the brand and led to an increase in customer visits to the stores. SEO optimization has seen remarkable improvements, with significant increases in searches for niche industry keywords, enhancing site speed, average time spent, number of pages visited, and conversion rates.

The continuous technical support provided by the GMDE team ensures the effectiveness of the site's functionalities, reflecting GMDE’s commitment to delivering a service that is attentive and centered on customer needs. This project, carried forward with the contribution of partners and strategic consultants, embodies Riflessi's aspiration to stand out for excellence and innovation in the luxury interior design market.