Ponte Giulio optimizes catalog creation for the bathroom furnishing sector

GMDE: the right choice to optimize efficiency, workflow, and product data consistency

Ponte Giulio: excellence in bathroom furnishings
Ponte Giulio, an Italian company based in Orvieto, designs and manufactures bathroom furnishing solutions with the goal of making these environments accessible to the widest possible audience. For over 50 years, the company has been committed to combining safety, comfort, and design to meet the needs of various settings, from private residences to hospitality venues and high-traffic areas such as hotels, restaurants, bars, and airports.
 

The need for a more efficient process
In an increasingly digital-driven landscape, Ponte Giulio recognized the need to enhance its product catalog creation and management process. The objective was to make updates faster and more accurate, reducing the risk of errors and improving the consistency of the information provided to customers.
 

Digital innovation with GMDE
To address this need, GMDE supported Ponte Giulio through a strategic collaboration, leveraging its expertise in digital content management solutions. The company implemented an advanced software solution for automated layout generation, seamlessly integrated with Adobe InDesign. Thanks to this technology, Ponte Giulio has transformed the way it creates, updates, and distributes its product catalog, making it more dynamic and efficient.
 

A constantly updated and flexible catalog
The project followed a structured approach, starting with the organization of product data and extending to training the graphic design team. The final outcome is a catalog that meets the demands for flexibility and frequent updates, reducing manual workload and enhancing the overall quality of corporate communication.

The benefits of automation
With optimized automation, Ponte Giulio has significantly reduced production time and minimized manual interventions, streamlining workflows and increasing efficiency. Additionally, the direct integration of data ensures that information is always up-to-date and consistent—an essential factor in building trust with customers and distributors. Another key advantage is flexibility: the catalog can be easily customized in terms of both content and design, allowing the company to effectively communicate its brand identity and better respond to market needs. This approach has also strengthened Ponte Giulio’s brand image, improving its reputation in the bathroom furnishing sector and consolidating its competitive position.

A strategic partnership for the future
The collaboration between Ponte Giulio and GMDE proves to be a strategic asset for the future, thanks to an innovative catalog management approach that is already enhancing internal processes and corporate communication. The flexible distribution of catalogs, both in digital and print formats, expands brand visibility on a global scale.
 

Building on the success of this project, Ponte Giulio has chosen to continue its digital transformation journey with GMDE’s support, solidifying an ongoing partnership for regular catalog updates and the creation of new marketing materials. This collaboration allows the company to maintain an up-to-date communication strategy, aligned with quality standards and agile enough to adapt to market changes.
 

Want to innovate your communication and product management?

Discover how GMDE can optimize your editorial and business processes with advanced technological solutions—just as it did for Ponte Giulio.

Share