GMDE is thrilled to announce the start of a significant digital transformation project with Elettrocanali, a leading company in providing complete solutions for electrical installations. This partnership marks a decisive turn toward digital innovation in the electrical installation sector, establishing new standards in product information management and distribution.
Elettrocanali, known for its extensive range of products from conduit systems to distribution boards, containers, and accessories, has decided to implement the DXP (Digital Experience Platform) proposed by GMDE. The goal is to significantly improve the customer experience offered to its clients, as well as to optimize internal efficiency.
The implementation of the DXP platform will allow greater operability, more efficient data management, and better interaction with customers and partners. The digital transformation project will begin with an analysis and planning phase, followed by the integration and customization of technological solutions to perfectly meet Elettrocanali's specific needs.
The direct involvement of GMDE and Elettrocanali in this digitalization process is crucial to ensuring the success and effectiveness of the implemented solutions, reflecting a shared commitment to excellence and innovation. The experience and IT expertise of GMDE, combined with Elettrocanali's deep understanding of the specific sector, are expected to bring tangible and measurable improvements.
"We decided to initiate a PIM project because we believe that a centralized and optimized management of information about our products is fundamental to support the repositioning strategy of the Elettrocanali brand. We want to offer our customers an ever-greater level of service, responding promptly to their needs with accurate and up-to-date information across all sales and communication channels. Thanks to the PIM project, developed on the DXP-Pimcore platform, Elettrocanali intends to:
· Enable better use of content through the website
· Develop increasingly technical and informative paper communication tools for installers
· Provide distributors with the complete knowledge of the offering in BMEcat-ETIM format
In this way, we can improve the quality of the service offered, strengthen our market presence, and make our operational processes more efficient."
Giorgio Carrara - Marketing Director, Elettrocanali
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