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DAM-Digital Asset Management

How many hours do you waste searching for the right image? With DAM, none

With the Digital Asset Management module, you can store, organize, and distribute images, videos, and marketing materials from a single digital hub. Authorized users have instant access to approved assets, preventing unapproved content from circulating and ensuring a consistent brand identity across every channel.

How many hours do you waste searching for the right image? With DAM, none
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100+

Clienti

300+

Progetti

25-30 MIO

Asset archiviati

5-6 MIO

Prodotti gestiti

30+

Lingue

Problem Solution

Our solution

A single, intelligent repository accessible to all authorized users

With Pimcore DAM, every digital asset has a defined location, accurate metadata, and a structured approval workflow. Users can find what they need in seconds, while only approved content is made available for use and distribution.

Archiviazione centralizzata

Archiviazione centralizzata

Immagini, video, documenti e audio in un unico repository accessibile da qualsiasi device.

 

Ricerca avanzata

Ricerca avanzata

Tag, metadati, tipologia e keyword per trovare qualsiasi asset in pochi secondi, senza dover chiedere a nessuno.

Controllo accessi e permessi

Controllo accessi e permessi

Ogni utente vede e scarica solo ciò che gli è consentito, con profilazioni granulari per team, ruolo o mercato.

Versioning e storico

Versioning e storico

Ogni modifica è tracciata. Si lavora sempre con l'ultima versione approvata, con possibilità di recuperare le precedenti.

The problem we know well

The assets exist, but no one knows where they are, which version is the latest, or who is allowed to use them

The marketing team searches for the latest product image and finds three different versions across multiple shared folders. The creative agency downloads an outdated file. The website publishes a retired image. The final version of the company logo exists, but only someone who has been with the company for years knows where to find it.

As digital assets continue to grow, managing them through folders and manual processes becomes inefficient, error-prone, and difficult to control.

 Ore perse ogni settimana a cercare, verificare e richiedere file ai colleghi.

Ore perse ogni settimana a cercare, verificare e richiedere file ai colleghi.

 

Asset non approvati o scaduti che arrivano sui canali pubblici

Asset non approvati o scaduti che arrivano sui canali pubblici

 Brand identity incoerente tra campagne, mercati e canali diversi

Brand identity incoerente tra campagne, mercati e canali diversi

Nessun controllo su chi usa cosa, dove e con quali diritti

Nessun controllo su chi usa cosa, dove e con quali diritti

benefits
Less chaos. More control. Greater speed

Less time wasted, more time creating

Asset searches go from hours to seconds. Creative teams stop acting as digital archivists and get back to focusing on high-value work.

Consistent brand identity across every channel

A single source of truth for all marketing materials. No outdated versions, incorrect logos or unapproved images ending up in public-facing channels.

Smoother collaboration between teams and agencies

Sharing assets with internal and external users becomes simple and fully controlled. Feedback, approvals and downloads happen within the same platform, without endless email chains or scattered shared folders.

Full control over rights and expiry dates

Every asset includes metadata for copyright, licences and expiration dates. The system automatically flags content that can no longer be used, reducing legal and compliance risks.

Integrated DAM and PIM for a connected ecosystem

Linking digital assets with product data ensures that images, videos and documents are always associated with the correct products, updated in real time and distributed consistently across websites, marketplaces, catalogues and sales materials.

Scalable for businesses of any size

Whether you manage one thousand assets or twenty-five million, the DAM grows with your business while maintaining performance, organisation and control.

FAQ
All your digital assets, always ready to use

What is Digital Asset Management?

A DAM system allows businesses to store, organise and distribute digital assets such as images, videos and documents efficiently. Everything is managed within a single platform, accessible to authorised users based on their role and permissions.

Which file types can be managed?

Images, videos, audio files, documents, presentations, design files and virtually any other digital format, including large files enriched with metadata for faster and more accurate searches.

Can it integrate with existing business systems?

Yes. Pimcore DAM integrates natively with PIM, CMS, e-commerce platforms and creative tools via APIs, without requiring complex custom development.

Is it suitable for SMEs or only for large enterprises?

It is fully scalable for businesses of any size. Small and medium-sized companies also benefit immediately from replacing scattered shared folders with a centralised and controlled digital asset hub.

How does access control work?

Each user has permissions configured according to their role: some users can only view assets, others can download, edit or approve them. Sensitive or unapproved content remains invisible to unauthorised users.

What are the benefits of integrating DAM and PIM?

Combining digital assets and product data within a single ecosystem ensures that every image, video and document is always linked to the correct product, updated in real time and distributed consistently across websites, marketplaces and sales materials, without misalignment.

success stories

Companies
that chose GMDE

Industry-Manufacturing

Scame Parre

A historic Italian company specialising in components and systems for electrical installations, with an international presence across more than 80 countries. The company needed to centralise product information within a single integrated digital ecosystem, improving data quality, real-time updates, and operational efficiency to support global growth and continuous innovation.

-50% Reduction in the time required to update product information across digital channels.
LIGHTING & INTERIOR DESIGN

Album

An Italian company specialising in creative design lighting systems, with products entirely handcrafted in Italy and exported worldwide. The challenge was to build a centralised repository for product data and digital assets — capable of feeding catalogue, price list, website and e-commerce from a single source of truth, managed by a lean internal team.

50% Reduction in time to produce catalogues, price lists and marketing materials.
FOOD

Fratelli Carli

A historic Italian food brand with a strong omnichannel presence across mail-order sales, retail stores, web channels, and international markets. The company needed to centralise digital assets, editorial workflows, and marketing campaigns, improving collaboration between departments, production efficiency, and content management across every touchpoint.

-45% Reduction in the time required to manage and produce marketing materials.